TITLE

LETTER FROM THE CEO

AUTHOR(S)
Genovese, Tammy
PUB. DATE
October 2008
SOURCE
CMA Close Up;Oct/Nov2008, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the coverage development of the annual Country Music Association Inc. (CMA) Awards in the U.S. She claims that the event has announced the nominees for 2008 live from ABC Television Network's program "Good Morning America." She notes that in 2007, its collaboration with ABC had created a targeted promotional campaign online, on television, on radio and print. She also asserts that it acquired 34.6 billion viewers who watched all or part of the awards.
ACCESSION #
34991526

 

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