Iconix Focused on Direct-to-Retail Licensing

Cole, Neil
October 2008
Home Textiles Today;10/20/2008, Vol. 29 Issue 27, p22
Trade Publication
The article reports that Iconix Brand Group chief executive officer (CEO) Neil Cole has announced that the company's purchase of Waverly Fabrics will help grow its home textiles business. Cole adds that acquisition brings its number of direct-to-retail licensing agreements with Target to three. He mentions that the company expects to achieve 60% of its revenues from direct-to-retail licensing arrangements in 2009.


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