TITLE

BRANDING IN THE THIRD MILLENNIUM

AUTHOR(S)
Neal, William D.
PUB. DATE
June 2000
SOURCE
Marketing Management;Summer2000, Vol. 9 Issue 2, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the marketing of brand names and improvement of brand equity in the 21st century. Effects of the Internet technology on brand name marketing; How to create a brand value; Role of brand equity in building brand value.
ACCESSION #
3498082

 

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