Branding on the Internet

Chiagouris, Larry; Wansley, Brant
June 2000
Marketing Management;Summer2000, Vol. 9 Issue 2, p34
Bonding brands with customers has always been about building relationships. It has always been about taking someone who knows little or nothing about a company or its products and transitioning them to become a loyal user. Although the tactics might sometimes be different, many classic marketing principles still apply.


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