TITLE

Branding on the Internet

AUTHOR(S)
Chiagouris, Larry; Wansley, Brant
PUB. DATE
June 2000
SOURCE
Marketing Management;Summer2000, Vol. 9 Issue 2, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Bonding brands with customers has always been about building relationships. It has always been about taking someone who knows little or nothing about a company or its products and transitioning them to become a loyal user. Although the tactics might sometimes be different, many classic marketing principles still apply.
ACCESSION #
3498071

 

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