TITLE

PRACTICING BEST-IN-CLASS SERVICE RECOVERY

AUTHOR(S)
Brown, Stephen W.
PUB. DATE
June 2000
SOURCE
Marketing Management;Summer2000, Vol. 9 Issue 2, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the use of service recovery in fostering customer loyalty and increasing profits. Methods used in service recovery; How companies apply service recovery methods; Role of technology in improving service recovery.
ACCESSION #
3498053

 

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