TITLE

United to introduce Simmons furniture line

PUB. DATE
October 2008
SOURCE
Furniture/Today;10/20/2008, Vol. 33 Issue 8, p166
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the license agreement between bedding major Simmons and United Furniture Industries to brand a collection of furniture with the Simmons and Beautyrest brands. According to officials of the two companies, the agreement combines the strength of Simmons' technology and brand names with the fashion-forward look of United Furniture's lines of stationary upholstery, motion upholstery, recliners and sleepers.
ACCESSION #
34970680

 

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