TITLE

Broyhill takes new approach

PUB. DATE
October 2008
SOURCE
Furniture/Today;10/20/2008, Vol. 33 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Broyhill Furniture Industries has displayed furniture as an integrated group with the case goods and upholstery designed to go together during the High Point Market in North Carolina. The company aims to reach younger Gen-X and Gen-Y consumers. It has constructed an 850-square-foot apartment inside its showroom, called Studio US. The showroom features contemporary collection, Urban Solutions.
ACCESSION #
34962687

 

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