TITLE

Ford hopes Mazda experiment boosts sales

AUTHOR(S)
Sherefkin, Robert
PUB. DATE
August 2000
SOURCE
Automotive News;8/21/2000, Vol. 74 Issue 5889, p24H
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses United States-based car maker Ford's experiment of developing two separate brands on two continents. Vehicle sales target of Ford every year; Partnership of Ford and Mazda; Difficulties encountered by the alliance; Benefits of the partnership.
ACCESSION #
3495727

 

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