Ford courts owners with special events

Cantwell, Julie
August 2000
Automotive News;8/21/2000, Vol. 74 Issue 5889, p18
Trade Publication
Highlights the first owner-loyalty gathering of Ford Special Vehicle Team (SVT) owners. Trend for United States automakers to find enduring connections with car owners; Attitude of Ford towards its owner-loyalty programs; Partnership of the SVT with Harley-Davidson Inc.


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