TITLE

Ford courts owners with special events

AUTHOR(S)
Cantwell, Julie
PUB. DATE
August 2000
SOURCE
Automotive News;8/21/2000, Vol. 74 Issue 5889, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the first owner-loyalty gathering of Ford Special Vehicle Team (SVT) owners. Trend for United States automakers to find enduring connections with car owners; Attitude of Ford towards its owner-loyalty programs; Partnership of the SVT with Harley-Davidson Inc.
ACCESSION #
3495713

 

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