Ad market for used luxury grows

Halliday, Jean
August 2000
Automotive News;8/21/2000, Vol. 74 Issue 5889, p18
Trade Publication
Focuses on the certified used cars and trucks advertising campaigns of luxury car firms in the United States. Target market of Mercedes-Benz USA Inc. and BMW of North America Inc.; Agencies hired by the two firms; Amount spent by Lexus in 1999 for its certified program.


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