TITLE

Ad market for used luxury grows

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 2000
SOURCE
Automotive News;8/21/2000, Vol. 74 Issue 5889, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the certified used cars and trucks advertising campaigns of luxury car firms in the United States. Target market of Mercedes-Benz USA Inc. and BMW of North America Inc.; Agencies hired by the two firms; Amount spent by Lexus in 1999 for its certified program.
ACCESSION #
3495712

 

Related Articles

  • Europe gears up for U.S. expansion. Harbour, Jim // Automotive Industries;Nov97, Vol. 177 Issue 11, p25 

    Reports that European automobile manufacturers are expanding their operations in the United States. Reference to the Mercedes and BMW's factories; Capacity of the plants; Operations of the plants; Importation of the automobile parts; Expansion of capacity at the plants.

  • BMW wins Super Reggie with `Goldeneye' promo. Kim, Junu Bryan // Advertising Age;3/11/1996, Vol. 67 Issue 11, p12 

    Announces that a promotion tying James Bond with BMW of North America's Z3 Roadster earned the Super Reggie, the best-of-show award in the Promotion Marketing Association of America's annual competition. How the campaign benefitted both BMW and MGM/United Artists Distribution Co., which...

  • BMW taps WCRS for campaign including U.S. Halliday, Jean; Mussey, Dagmar // Advertising Age;10/14/1996, Vol. 67 Issue 42, p66 

    Tells that BMW of North America's German parent has assigned one of its European agencies a global image campaign. The advertisements as being developed by WCRS, London, agency for BMW in the United Kingdom; Brand image campaign; Fallon McElligott, Minneapolis as having input in the overall...

  • MNH Keeps Spirit of Lowe Benz Ads. Linnett, Richard; McMains, Andrew // Adweek Western Edition;08/23/99, Vol. 49 Issue 34, p57 

    Provides information on the advertising campaign created by Merkley Newman Harty agency for Mercedes-Benz USA. Description of its television commercials; Lawsuit filed by The Interpublic Group of Cos. company against former Lowe & Partners/SMS agency executive Marvin Sloves due to the campaign.

  • Ads no longer just pure bull.  // Advertising Age;7/2/2001, Vol. 72 Issue 27, p30 

    The article features an advertising campaign created by Merkley Newman Harty for Mercedes-Benz USA in the U.S. in 2001. Key issues discussed include a description of the advertising copy for the campaign, information on the firm's E-Class automobiles and creative credits for the advertising...

  • MNH Keeps Spirit of Lowe Benz Ads. Linnett, Richard; McMains, Andrew // Adweek Southeast Edition;08/23/99, Vol. 20 Issue 34, p57 

    Provides information on Merkley Newman Harty's advertising campaign for Mercedes-Benz USA. Schedule of unveiling the campaign; Features of the commercials; Details on the legal battle of The Interpublic Group of Cos. and former Lowe executive Marvin Sloves on the campaign.

  • Oh, Lord, Won't You Buy Me a Mercedes-Benz? Janoff, Barry // Brandweek;4/12/2004, Vol. 45 Issue 15, p44 

    Focuses on the television advertising campaign for Mercedes-Benz USA in the U.S. as of April 2004. Advertising agency handling the account; Description of the advertisements; Concept of the campaign.

  • CAMPAIGN OF THE YEAR. Horn, Gabi // CREATIVITY;Dec2001/Jan2002, Vol. 9 Issue 10, p32 

    Reports the award received by the advertising campaign of BMWfilms.com in New York. Details on the concept of the campaign; List of short motion pictures collected and launched on BMWfilms.com; Experiences in the making of the spots.

  • BMW names 9 finalists in regional ad account review. Cuneo, Alice Z. // Automotive News;10/27/2003, Vol. 78 Issue 6064, p2M 

    BMW of North America LLC has named nine advertising agencies as finalists for the creative portion of its estimated $30 million Western regional advertising account, according to executives close to the situation. Incumbent Mendelsohn/Zien of Los Angeles, California which has handled the account...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics