TITLE

Echo: No resounding success with youth

AUTHOR(S)
Cantwell, Julie
PUB. DATE
August 2000
SOURCE
Automotive News;8/21/2000, Vol. 74 Issue 5889, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the marketing strategy of Toyota Motor Sales U.S.A. Inc. for its Echo automobile in the United States. Target market of the subcompact car; Role of the automobile in changing the Toyota's image; Prices of the Toyota Corolla and the Toyota Echo.
ACCESSION #
3495701

 

Related Articles

  • Industry 1st: Certified Program for Hybirds.  // Ward's Dealer Business;Apr2009, Vol. 43 Issue 4, p9 

    The article presents the new program set up by Toyota Motor Sales U.S.A. Inc. in the U.S. to sell certified hybrid-electric vehicles in the market. It is called Toyota Certified Used Hybrid program which offers added inspection and warranty services on qualified used Toyota hybrids. This program...

  • Yaris. Halliday, Jean // Advertising Age;11/13/2006, Vol. 77 Issue 46, pS-3 

    The article discusses the marketing campaign for the Toyota Yaris, which is a winner of a 2006 Marketing 50 award from "Advertising Age" magazine. The Yaris was backed by the first advertiser-sponsored mobile-phone episodes of the Fox television show "Prison Break," integrated into MadTV plots,...

  • Yoshimi Inaba: Puerto Rico ranks ninth worldwide in market share. Carmona, José L. // Caribbean Business;6/3/2010, Vol. 38 Issue 21, p6 

    The article reports on the market performance of Toyota de Puerto Rico Corp., wherein in it ranks ninth worldwide. According to Toyota Motor Sales USA Inc. president and chief executive officer Yoshimi Inaba, he is very proud of a 30% market share gained by the company, though Puerto Rico's...

  • Toyota launches Prius ad campaign. LaReau, Jamie // Automotive News;2/21/2005, Vol. 79 Issue 6135, p4 

    This article reports that Toyota Motor Sales U.S.A. Inc. is launching a marketing campaign this month for its Prius gasoline-electric hybrid automobile. Steve Jett, Toyota's national car advertising and events promotion manager, says that the advertisements, which will run globally, will...

  • Toyota's pickup line: Fervor in phases. Halliday, Jean // Automotive News;5/3/1999, Vol. 73 Issue 5817, p3 

    Reports on Toyota Motor Sales U.S.A. Inc.'s program of direct mailings for its Tundra pickup. Use of direct mail as a trend in the industry; Three phases of mailing program; Results of surveys in first and second phases.

  • Toyota. Diaz, Ann-Christine // CREATIVITY;Oct2006, Vol. 14 Issue 10, p11 

    The article profiles Jim Farley, corporate officer and group vice president for marketing at Toyota Motor Sales U.S.A. Inc. Farley's outstanding performance to market the company's Scion automobile led him to his current position. He reports that the Scion automobile ranks either as the number...

  • Toyota launching Sienna as market for minivans stalls. Halliday, Jean // Advertising Age;10/13/1997, Vol. 68 Issue 41, p4 

    Reports that Toyota Motor Sales USA plans to launch its minivan Sienna on October 16, 1997. Advertising campaign by Saatchi & Saatchi Pacific; Vehicle evaluation; Sales of minivans; Sales targets; Competition with models from General Motors. INSET: Saatchi breaks ad for $40 mil intro by Jean...

  • Toyota eyes brand campaign for '05. Rechtin, Mark // Automotive News;9/22/2003, Vol. 78 Issue 6058, p23 

    Automobile manufacturer Toyota Division is studying the possibility of launching an umbrella brand campaign for the 2005 model year to provide a unified marketing message for its 18 diverse automobile model lines. There are two main schools of thought on branding. One is to advertise each...

  • Scion. Halliday, Jean // Advertising Age;11/7/2005, Vol. 76 Issue 45, pS-16 

    This article reports on the market performance of Toyota Motor Sales' automobile unit, Scion, with the launch of its 2005-model marketing plan in the U.S. Since its launch in California in 2003 and nationally in June 2004, Scion continues to enjoy rising sales in 2005 in an unforgiving industry...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics