Echo: No resounding success with youth

Cantwell, Julie
August 2000
Automotive News;8/21/2000, Vol. 74 Issue 5889, p6
Trade Publication
Assesses the marketing strategy of Toyota Motor Sales U.S.A. Inc. for its Echo automobile in the United States. Target market of the subcompact car; Role of the automobile in changing the Toyota's image; Prices of the Toyota Corolla and the Toyota Echo.


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