TITLE

GM chooses Chevy as its top Asia brand

AUTHOR(S)
Treece, James B.
PUB. DATE
August 2000
SOURCE
Automotive News;8/21/2000, Vol. 74 Issue 5889, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that United States-based car maker General Motors (GM) has selected its Chevrolet brand to represent the firm in Asia. Shift in GM corporate strategy; Strength of the Opel brand in Asia; Factors that led to the diminished role of Opel in GM strategy.
ACCESSION #
3495695

 

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