GM chooses Chevy as its top Asia brand

Treece, James B.
August 2000
Automotive News;8/21/2000, Vol. 74 Issue 5889, p3
Trade Publication
Reports that United States-based car maker General Motors (GM) has selected its Chevrolet brand to represent the firm in Asia. Shift in GM corporate strategy; Strength of the Opel brand in Asia; Factors that led to the diminished role of Opel in GM strategy.


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