TITLE

The Mischief Maker

AUTHOR(S)
Lunan, Charlie
PUB. DATE
October 2008
SOURCE
SGB;Oct2008, Vol. 41 Issue 10, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Mark Mertens, owner of A4 and some call him "The Polyester King of Southern California". It mentions Mertens' career background and development as well as his plans to enter into the private-label business and pedaling the A4 brand to specialty retailers. Moreover, it provides information on several strategic plans of Mertens concerning great customer services on the degree of loyalty, globalization, modern techniques in business.
ACCESSION #
34948711

 

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