The Mischief Maker

Lunan, Charlie
October 2008
SGB;Oct2008, Vol. 41 Issue 10, p24
Trade Publication
The article profiles Mark Mertens, owner of A4 and some call him "The Polyester King of Southern California". It mentions Mertens' career background and development as well as his plans to enter into the private-label business and pedaling the A4 brand to specialty retailers. Moreover, it provides information on several strategic plans of Mertens concerning great customer services on the degree of loyalty, globalization, modern techniques in business.


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