The Future of the Regional Mall

Ryan, Thomas J.
October 2008
SGB;Oct2008, Vol. 41 Issue 10, p22
Trade Publication
The article discusses considerations concerning the popularity of regional malls in the U.S., citing a research from TNS Retail Forward which states that only 30% of household shoppers visit to malls, as compared to that of power centers. It relates why regional malls' popularity are declining, and the strategies on how to develop and bring back shoppers. Although the popularity of regional malls is declining, they still attract younger consumers mostly 18 to 24 years old mostly for apparel.


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