Nike's Adventures in Retail

Ryan, Thomas J.
October 2008
SGB;Oct2008, Vol. 41 Issue 10, p20
Trade Publication
The article discusses the two new concepts of Nike Inc. with Foot Locker Inc. and Finish Line Inc. to expand its global retail business, which include the introduction of NIKEiD studio customization program and the new flagships in Being and Shanghai. Moreover, it mentions the business performance and strategic plans of the House of Hoops and Finish Line Ltd.


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