Back to the Mall

Ryan, Thomas J.
October 2008
SGB;Oct2008, Vol. 41 Issue 10, p16
Trade Publication
The article offers information on the state of sporting goods retailers in mall as impacted by the strong preference and demand of fashion athletic footwear. It cites the strong performance of Jordan and Nike brands based on the retail point of sale data compiled by SportScanINFO, a SportsOneSource research service. Moreover, it mentions the contributions authentic skate brands to the sales margins of footwear industry as well as the teenagers preferences towards the fashion footwear.


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