Kids Want the Look for Back-to-School

October 2008
SGB;Oct2008, Vol. 41 Issue 10, p12
Trade Publication
The article focuses on the state and trends of back to school (BTS) footwear of several sports footwear brands. The retail point-of sale data compiled by SportScanINFO reveals the strong and increasing sale volume of BTS as well as interesting trends within the SportFootwear sales growth. Moreover, it cites the comments of The SportsOneSource Group senior retail analyst Matt Powell on the kids' preference on lifestyle footwear sales, which surpassed the performance footwear sales.


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