Gap, Inc., Snaps Up Athleta for $150 Million

Ryan, Thomas J.
October 2008
SGB;Oct2008, Vol. 41 Issue 10, p7
Trade Publication
The article reports that Gap Inc. has decided and agreed to acquire the sports and active apparel catalog company Athleta Inc. for about $150 million in cash. It states that the acquisition will strengthen Gap's active apparel for women sector in the U.S., as well expanding the online presence of the company. Analyst Richard Jaffe at Stifel Nicolaus & Co. said athletic apparel segment for women is very attractive merchandise category and it will help Gap Inc. gain popularity in the market.


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