TITLE

Communicating Change In A Brave New Way

AUTHOR(S)
Davis, Alison
PUB. DATE
July 2000
SOURCE
Public Relations Tactics;Jul2000, Vol. 7 Issue 7, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the communication of change in organizations to employees. Effectiveness of traditional communication plans; Components of effective communication approaches; Strategies for implementing change; Communication tools. INSET: Key Principles Of The Brave New Way..
ACCESSION #
3494864

 

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