Simmons Analysis: Small Number of Audio Buyers Lifting Segment

October 2008
Book Publishing Report;Oct2008, Vol. 33 Issue 10, p9
Trade Publication
The article presents an analysis on the number of audiobook buyers in the U.S. Survey data showed large increases in both the total number and the total percentage of all book buyers purchasing at least one audio title over the previous 12-month period. The implausible increase of sales in the market where there is a relatively small number of consumers attributed to the release in the interval of the blockbuster audio edition of "Harry Potter and the Deathly Hallows."


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