'Y' New Technology?

Chordas, Lori
October 2008
Best's Review;Oct2008, Vol. 109 Issue 6, p88
Trade Publication
The article discusses the demands of generation Y for technology and immediate interactions with insurance companies in the U.S. It highlights the move of insurers to meet such demand by incorporating technologies such as podcasts, text messaging and video streaming. It is believed that technological advances such as social networking will pave way for generation Y into insurance.


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