TITLE

Ad Wars

AUTHOR(S)
Slavin, Al
PUB. DATE
October 2008
SOURCE
Best's Review;Oct2008, Vol. 109 Issue 6, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advertising spending among the top four automobile insurance companies in the U.S. It explores the expenditures of Geico General Insurance Co. which considers advertising as its sales vehicle. It tackles the success of the company as the number three automobile insurer. Information on the advertising spending by Allstate, State Farm and Progressive is provided.
ACCESSION #
34927977

 

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