Ad Wars

Slavin, Al
October 2008
Best's Review;Oct2008, Vol. 109 Issue 6, p36
Trade Publication
The article discusses the advertising spending among the top four automobile insurance companies in the U.S. It explores the expenditures of Geico General Insurance Co. which considers advertising as its sales vehicle. It tackles the success of the company as the number three automobile insurer. Information on the advertising spending by Allstate, State Farm and Progressive is provided.


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