TITLE

Ding, Dong: Wireless Calling

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
August 2000
SOURCE
Wireless Week;08/14/2000, Vol. 6 Issue 33, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the door-to-door marketing strategy of Excel Communications Inc. for its wireless services. Reason for entering the wireless industry; Comments from analysts on the effort; Background information on the company.
ACCESSION #
3492543

 

Related Articles

  • From niche to canyon. Stroud, Teresa // Wireless Review;04/15/98, Vol. 15 Issue 8, p50 

    Discusses how single-number service is being retooled to appeal more to the high-end user. Executives' desire to control accessibility; Importance of user acceptance and overall product awareness; Factors to consider when offering single-number service; Success of the intelligent assistant...

  • Still waiting for wireless. Goldstone, Jerry A. // Business Communications Review;Jun95, Vol. 25 Issue 6, p4 

    Discusses the issues affecting the wireless data communications market. Wireless applications in vertical industries; Coverage of wireless carriers.

  • Wireless industry inferior in sales and marketing. Blake, Jerry // RCR;7/22/96, Vol. 15 Issue 29, p13 

    Reports on the findings of Andersen Consulting's benchmarking study `Winning in the Corporate Market: Wireless Challenges of the Future.' Evaluation of the sales and marketing practices in the wireless communications industry; Need for the sales force to focus on retaining corporate customers;...

  • Companies on little budgets can develop big brand awareness. Kellogg, Steven // RCR;09/08/97, Vol. 16 Issue 36, p35 

    Opinion. Focuses on how wireless companies can budget their companies advertising expensives to market their products. Why Intel is used as a role model of successful branding practices; How to go about creating a brand identity in today's competitive landscape.

  • Ad budgets boom as wireless phones get into branding. Snyder, Beth // Advertising Age;2/9/1998, Vol. 69 Issue 6, p12 

    Reports that as advances in new digital wireless technology expands in the late 1990s, so are the advertising budgets of wireless telecommunications companies. Companies included in this trend including Qualcomm Communications and Nokia and Ericsson Cellular Phones; Why marketers are targeting...

  • Hidden value. Simmons, Ron; Barrett, Jerrienne // Telephony;11/24/97, Vol. 233 Issue 21, p38 

    Discusses how wireless communication service providers can gather and use data routinely captured in their networks to proactively improve network performance and develop competitive advantage. Most powerful benefit of monitoring wireless network traffic; Case of CellularOne Puerto Rico as an...

  • More about wireless networks--now they're getting really cool. Alsop, Stewart // InfoWorld;11/8/93, Vol. 15 Issue 45, p5 

    Opinion. Comments on the development of wireless networks. Development of wireless networks by Traveling Software Inc. and National Semiconductor Corp.; Xircom Inc.'s AirShare; Toshiba's introduction of T3400 monochrome and color machines; Determination of the vendor's basic electronic mail...

  • 3 high rollers up NY's wireless ante. Messina, Judith // Crain's New York Business;1/9/95, Vol. 11 Issue 2, p1 

    Gives information on the bidding companies in the United States government's auction of wireless airwaves. List of companies; Details on a new wireless network called personal communications services. INSET: Going, going, going ...

  • Branding for share of mind. Jensen, Ellen // Wireless Review;02/01/98, Vol. 15 Issue 3, p18 

    Discusses how a small wireless communication carrier can devise a successful brand-building strategy. Importance of brand awareness to small carriers facing stiff competition from their larger counterparts; Selection of a brand name that reflects the company's image and message; Cases when an...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics