The Eyes Have It

O'Brien, George
October 2008
BusinessWest;10/13/2008, Vol. 25 Issue 11, p32
The article focuses on the marketing campaign of Mercy Medical Center in Springfield, Massachusetts. The campaign called "Take a New Look" and according to Mark Fulco, vice president of Strategy and Marketing for the Sisters of Providence Health System (SPHS), it aims to change people's perceptions about the medical center. SPHS uses billboards and print advertising as well as a Web site to invite people to explore the medical center.


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