EchoStar, ESPN Team Up With Sears for Promo

Umstead, R. Thomas
August 2000
Multichannel News;08/21/2000, Vol. 21 Issue 34, p27
Trade Publication
Reports the partnership between EchoStar Communications Corp., ESPN and Sears, Roebuck & Co. for improving direct-broadcast satellite sales in the United States. Details on the pay-per-view sports package; Price of the ESPN Game Plan; Implications of the promotion for Dish Network customers.


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