TITLE

EchoStar, ESPN Team Up With Sears for Promo

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
August 2000
SOURCE
Multichannel News;08/21/2000, Vol. 21 Issue 34, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the partnership between EchoStar Communications Corp., ESPN and Sears, Roebuck & Co. for improving direct-broadcast satellite sales in the United States. Details on the pay-per-view sports package; Price of the ESPN Game Plan; Implications of the promotion for Dish Network customers.
ACCESSION #
3490980

 

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