Travel Site Backs 'Bigalow'

Umstead, R. Thomas
August 2000
Multichannel News;08/21/2000, Vol. 21 Issue 34, p27
Trade Publication
Focuses on the marketing strategies of In Demand LLC and Buena Vista Television to promote the movie `Deuce Bigalow: Male Gigolo' in the United States. Creation of a Bigalow-centered sweepstake by a joint venture with OneTravel.com Inc.; Intention of the sweepstakes to increase exposure and support for the movie; Details on the grand prize.


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