Want a YES Decision From Anyone?

Granger, Russell
October 2008
Security: Solutions for Enterprise Security Leaders;Oct2008, Vol. 45 Issue 10, p26
Trade Publication
The article discusses the ways on how to persuade someone to decide and do what an individual want. According to the author, getting someone agree with one's idea need to activate the former's emotion-based triggers. It states that the secret for persuasion success is determining which triggers can be activated for each situation. It cites that the best route to persuasion is acting with reason and logic.


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