TITLE

Mother to handle Coca-Cola across Europe

AUTHOR(S)
Dutta, Kunal
PUB. DATE
September 2008
SOURCE
Campaign (UK);9/19/2008, Issue 37, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Coca-Cola Co. has appointed Mother Advertising to handle its estimated �30 million 2009 pan-European media campaign. Mother won the contract after a two-way pitch against Se�ra Rushmore Madrid. It states that the agency will create Coca-Cola's advertising campaign across the European markets including Great Britain, France and Germany.
ACCESSION #
34903385

Tags: COCA-Cola Co.;  MOTHER Advertising Ltd.;  ADVERTISING agencies;  ADVERTISING campaigns;  BEVERAGE industry

 

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