TITLE

PRODUCT INNOVATIVENESS, CUSTOMER NEWNESS, AND NEW PRODUCT PERFORMANCE: A TIME-LAGGED EXAMINATION OF THE IMPACT OF SALESPERSON SELLING INTENTIONS ON NEW PRODUCT PERFORMANCE

AUTHOR(S)
Fu, Frank Q.; Jones, Eli; Bolander, Willy
PUB. DATE
September 2008
SOURCE
Journal of Personal Selling & Sales Management;Fall2008, Vol. 28 Issue 4, p351
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this time-lagged study, we illuminate the role of the sales force in new product introductions by examining the impact of salespeople's selling intentions on new product performance. Survey responses from 439 salespeople selling one product and 362 salespeople selling a second product suggest that salespeople's selling intention is a key mediating variable. In particular, product innovativeness has a positive impact and customer newness has a negative impact on new product performance. However, both variables work indirectly through salespeople's intention to sell new products. We conclude with managerial implications of our findings and directions for future research.
ACCESSION #
34882788

 

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