Mailing Straight to the Point

Guyette, James E.
October 2008
Motor Age;Oct2008, Vol. 127 Issue 10, p72
Trade Publication
The article discusses the use of targeted direct mailings. According to the article, when seeking new customers, targeted direct mailings can move the business forward. Prospect DB sales coordinator Fred Lapides said that putting a database of all the targeted people can help get the message out. The contents of the direct mail should be informative and written in a soft-sell style. Lapides enlists ten questions to ask a potential list provider whether compiling postal mail, e-mail or telephone contacts.


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