TITLE

LIES, DAMN LIES AND MARKETING LIES: WELCOME TO MY WORLD

AUTHOR(S)
Anderson, Howard
PUB. DATE
August 2000
SOURCE
Network World;08/07/2000, Vol. 17 Issue 32, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on marketing facts most commonly misrepresented by Internet companies searching for venture capital. Inclusion of market projections; False statements about selling the product or service to a major company; Plans regarding initial public offerings; Repositioning of failing business-to-consumer companies into business-to-business enterprises.
ACCESSION #
3486445

 

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