TITLE

Wingspan Bears Fruit

AUTHOR(S)
Bennett, Robert
PUB. DATE
July 2000
SOURCE
Bank Technology News;Jul2000, Vol. 13 Issue 7, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Juniper Financial Corp.'s launch of a marketing strategy aimed at putting the bank on the forefront of online banking. Collaboration among marketers James Stewart and Richard Vague; Leadership at Juniper from the troubled WingspanBank.com.
ACCESSION #
3480761

 

Related Articles

  • Bank One Net Start-UpSeen Costing $150MDuring Coming Year. PAVLENKO LUTTON, LAURA // American Banker;6/28/1999, Vol. 164 Issue 122, p5 

    Reports that WingspanBank.com. Bank One Corp.'s branchless bank, is expected to add up to $150 million to company expenses from 1999 to 2000. Expected revenue that will offset the losses; Bank One's plan to improve Wingspan's products and pricing.

  • WINGSPAN STRUGGLES TO TAKE FLIGHT. O'Sullivan, Orla // U.S. Banker;Apr2000, Vol. 110 Issue 4, p14 

    Focuses on the difficulties encountered by the online banking business of WingspanBank.com since it opened on June 1999. Costliness of the program used by the company to maintain accounts; Efforts to change the bank's marketing approach to attract more customers according to officials.

  • Taking flight with Wingspan. Johnsson, Julie // Crain's Chicago Business;08/02/99, Vol. 22 Issue 31, p3 

    Focuses on One Bank Corp. chief executive officer John McCoy's marketing strategy of launching an Internet venture WingspanBank.com. Internet education; Brand leadership as Wingspan's goal; Impact of the campaign on the marketing of new media ventures.

  • Wingspan Narrows Its Focus With Ads Aimed at Women. TOONKEL, JESSICA; WEITZMAN, JENNIFER // American Banker;3/14/2000, Vol. 165 Issue 50, p22 

    Reports that United States Internet bank WingspanBank.com has launched an advertising campaign aimed at women. Operation of the bank as subsidiary of Bank One Corp.; Reasons for targeting women; Debate on whether Internet banks should target a broad audience or a specific group.

  • Dimon Now Says Bank One May Sell Its WingspanBank. SILVESTRI, SCOTT; MANDARO, LAURA // American Banker;5/3/2000, Vol. 165 Issue 85, p1 

    Reports that Bank One Corp. chief executive officer James Dimon may sell off WingspanBank.com as one of several options for reversing the banking company's flagging fortunes. Dimon's hiring of William Campbell to help him figure out what to do about Wingspan; Industry observers' comments on...

  • Wingspan Adds Fees, Rewriting Web Model. PTACEK, MEGAN J. // American Banker;1/9/2001, Vol. 166 Issue 6, p1 

    Discusses the plan of WingspanBank.com, the Internet-only arm of Bank One Corp., to charge customers who have checking account balances of less than $1,500 a monthly service. Reason for the move; Need for the charges to support new products and services.

  • Internet-only venture lets Bank One spread wings. McCulley, Russell // New Orleans CityBusiness (1994 to 2008);07/05/99, Vol. 20 Issue 1, p12 

    Focuses on the venture of Bank One Corp. into Internet banking through its partnership with WingspanBank.com. Goal of Bank One's online venture; Marketing strategy to introduce the bank's Internet services. INSET: Assuring community service.

  • Wingspan Ad Budget: How A Myth Grew. Kingson, Jennifer A. // American Banker;11/15/2000, Vol. 165 Issue 220, p1 

    Relates how the rumors about online bank WingspanBank's alleged $150 million dollar advertising budget started. Amount that Bank One Corp. chief executive officer John McCoy had projected Wingspan would add to his firm's annual operating expenses; Former Wingspan bank head Richard Vague's...

  • It just might work Customer-built. Saunders, Andrew // Management Today;Oct2000, p24 

    Reports on customer services at WingSpanBank.com, an Internet bank in the United States. Length of time for approving or rejecting home loan applications; Requirement for employees to listen to customers; Need for executives to read customer e-mails.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics