TITLE

Banks Toy Around With Burgeoning Kids Market

AUTHOR(S)
Hackett, John
PUB. DATE
July 2000
SOURCE
Bank Technology News;Jul2000, Vol. 13 Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how banks are targeting the teenage market by using the Internet as the medium of choice. Rationale for winning the youth sector; Launch by Fleet Financial of a children's Web site called FleetKids; Dividends for banks in the fulfillment of their Community Reinvestment Act requirements. INSET: SAVE THE CHILDREN..
ACCESSION #
3480751

 

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