Banks Toy Around With Burgeoning Kids Market

Hackett, John
July 2000
Bank Technology News;Jul2000, Vol. 13 Issue 7, p1
Trade Publication
Discusses how banks are targeting the teenage market by using the Internet as the medium of choice. Rationale for winning the youth sector; Launch by Fleet Financial of a children's Web site called FleetKids; Dividends for banks in the fulfillment of their Community Reinvestment Act requirements. INSET: SAVE THE CHILDREN..


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