TITLE

Local firms add social media to marketing mix

AUTHOR(S)
Miller, Valerie
PUB. DATE
September 2008
SOURCE
Las Vegas Business Press (10712186);9/22/2008, Vol. 25 Issue 38, pP28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the use of social media to marketing mix of public relations (PR) companies. Accordingly, social media marketing is seen as a more cost-effective marketing tool for PR firms. Lenora Kaplan, vice president (VP) of PR at Q ad/pr, says that YouTube, e-mail blasts, and blogs are being used more often and are fairly cheap.
ACCESSION #
34802526

 

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