The writing's on your (Facebook) wall: Social media are changing business

Kaplan, Lenora
September 2008
Las Vegas Business Press (10712186);9/22/2008, Vol. 25 Issue 38, pP27
The article focuses on the use of social media in marketing. The author suggests businesses to look at how other companies have utilized social media techniques. The article highlights the use of social media by some companies, including BlendTec which created a web site featuring fun videos from its test kitchen that helped increased its sales by more than 500%.


Related Articles

  • Blend-Worthy Technology. Murphy, Samantha // Chain Store Age;Jul2007, Vol. 83 Issue 7, p82 

    The article focuses on the use of the YouTube video-sharing Web site by Orem, Utah-based blender manufacturer Blendtec to boost brand awareness. Blendtec short videos have been viewed 19.5 million times on YouTube and 18 million times on the company's own video site, WillItBlend.com. According...

  • iPad backlash whisks blender ad to top of nma Viral Brand Chart.  // New Media Age;4/15/2010, p06 

    The article reports on the commercial of U.S. blender manufacturer Blendtec topping the "nma" magazine Viral Brand Chart on April 2010.

  • Go old school to reach new clients. Miller, Adrian // Senior Market Advisor;Aug2011, Vol. 12 Issue 8, p31 

    The article reports that while social media sites have their uses, they have little value unless one uses old marketing practices, such as providing value, a personal touch, and being proactive in dealing with clients.

  • Five Marketing Basics. Thomas, Joe // Sales & Service Excellence Essentials;Feb2013, Vol. 13 Issue 2, p14 

    The article highlights several tools required for a successful marketing of products or services of a company including a professional website, proper handling on social media and regular updation of blogs with fresh and unique contents.

  • Corporate Websites and Social Media - New Ways of Digital Marketing. Hundertmark, Ralf // ASEANAffairs;Jul/Aug2010, Vol. 4 Issue 4, p82 

    The article focuses on the author's insights on the use of corporate websites and social media in digital marketing. He states that the evolution in personal interaction and in communication technologies help organizations in finding new employees, aside from documenting their expertise in...

  • DIY, DIFM or DGAF? Kennedy, Jerry L. // Tribology & Lubrication Technology;Oct2014, Vol. 70 Issue 10, p108 

    In this article the author talks about different approaches to social media marketing including Do it yourself (DIY), Do it for me (DIFM), & Don't give a flip (DGAF), and benefits Do It Right (DIR) approach. He mentions the features of websites of businesses, which depict their approaches for...

  • Make-Believe Marketing vs. The Real Deal.  // Radio World;9/12/2012, p40 

    The article presence the author's insights concerning the value of social media as a marketing tool in the U.S.

  • How to Improve Your Social Media Marketing With 3 Mobile Tools. Hickman, Greg // Promotional Marketing;9/12/2013, p1 

    The article discusses methods to improve social media marketing with the use of mobile tools including Mogreet Express, Heyo, and LogMyCalls in context of mobile-friendly websites.

  • STRAIGHT to VIDEO. Scoble, Robert // Fast Company;Mar2008, Issue 123, p65 

    The author reflects on Web videos and their impact on product sales. Tom Dickson of Blendtec started a marketing campaign with videos of blending experiments on his blenders that boosted sales after being put on the company's Web site and the video sharing Web site YouTube. He mentions video...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics