TITLE

The writing's on your (Facebook) wall: Social media are changing business

AUTHOR(S)
Kaplan, Lenora
PUB. DATE
September 2008
SOURCE
Las Vegas Business Press (10712186);9/22/2008, Vol. 25 Issue 38, pP27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of social media in marketing. The author suggests businesses to look at how other companies have utilized social media techniques. The article highlights the use of social media by some companies, including BlendTec which created a web site featuring fun videos from its test kitchen that helped increased its sales by more than 500%.
ACCESSION #
34802524

 

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