September 2008
Las Vegas Business Press (10712186);9/22/2008, Vol. 25 Issue 38, pP24
The article looks at the strategies being embraced by several public relations (PR) firms in Las Vegas, Nevada in the wake of a struggling economy. It says that some agencies are diversifying, such as SK+G which usually performs 30% more work for no additional charge. According to Andy Hesak, executive vice president of Virgen Advertising, the word advertising will be dropped in the firm's name to promote its ability to deliver more than advertising solutions.


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