TITLE

BBC boosts reception of its employer brand

AUTHOR(S)
Phillips, Lucy
PUB. DATE
October 2008
SOURCE
People Management;10/2/2008, Vol. 14 Issue 20, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the development of a brand promise for its employees by BBC in Great Britain. According to Stephen Kelly, director of BBC People, the kudos of working for the corporation, the opportunities available and delivering public service are the key elements to the employee value proposition. He states that the corporation asked for original thinking, taking responsibility for actions and a can-do attitude.
ACCESSION #
34794064

 

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