BBC boosts reception of its employer brand

Phillips, Lucy
October 2008
People Management;10/2/2008, Vol. 14 Issue 20, p9
The article focuses on the development of a brand promise for its employees by BBC in Great Britain. According to Stephen Kelly, director of BBC People, the kudos of working for the corporation, the opportunities available and delivering public service are the key elements to the employee value proposition. He states that the corporation asked for original thinking, taking responsibility for actions and a can-do attitude.


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