With economy in tatters, an effective message really matters

Droz, Sarah
October 2008
Las Vegas Business Press (10712186);10/6/2008, Vol. 25 Issue 40, pP40
The article discusses the concept of building messages that inform and educate clients amid the economic downturn. Messages should be truthful, emphasize benefits, and highlight legitimate values like durability and performance. According to the article, companies should consider efficiency and costumer relationships, and make direct and compelling comments about their products and services. It notes that consumer surveys and focus group discussion can reinforce the connection with clients.


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