TITLE

Maintaining good reputation will help companies weather trouble

AUTHOR(S)
Gamble, Liz
PUB. DATE
September 2008
SOURCE
Las Vegas Business Press (10712186);9/1/2008, Vol. 25 Issue 35, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of reputation management and crisis communications in helping companies overcome economic turmoil. It suggests steps to be taken to improve a company's reputation, including putting together a communications action plan to counteract negative issues that arise. It recommends developing a plan to communicate with and build loyalty among every stakeholder, based on their impressions of and attitudes toward the company.
ACCESSION #
34794002

 

Related Articles

  • Death spiral beginnin for major national food brands. Baum, Herbert M. // Marketing News;1/16/89, Vol. 23 Issue 2, p12 

    The article focuses on the implications of marketing productivity for food brands in the U.S. It cites the cause of the decline in brand marketing. It emphasizes the need to improve brand images to regain brand loyalties of consumers. It states the stagnant growth of dry-grocery and frozen foods...

  • For a lasting relationship be sure to look beyond the painted smile.  // Packaging News;Jul2014, p17 

    The author emphasizes the importance for the packing industry to consider the funtionality of packaging products in order to build brand image and loyalty.

  • Stakeholders VS. Shareholders. McClellan, Josiah // Public Relations Strategist;Spring2011, Vol. 17 Issue 1, p32 

    The article presents two cases that illustrate how public relations decisions can make all of the differences in bringing shareholders and stakeholders together, or tearing them apart. It describes three critical ones that are important in navigating successful stakeholder-shareholder...

  • Theimpact of marketing communication and price promotion on brand equity. Villarejo-Ramos, Angel F.; S├ínchez-Franco, Manuel J. // Journal of Brand Management;Aug2005, Vol. 12 Issue 6, p431 

    This paper establishes a theoretical and empirical basis that shows the impact of marketing communications and price promotion on brand equity. The theoretical review supports applying analysis techniques based on structural equations models to confirm empirically the relationship between...

  • CONSUMER--BASED BRAND EQUITY IN THE TELEVISION INDUSTRY: A STUDY OF A PRIVATE TV CHANNEL IN TURKEY. Eser, Zeliha; Pinar, Musa; Girard, Tulay; Isin, F. Bahar // Academy of Marketing Studies Journal;Jan2012, Vol. 16 Issue 1, p67 

    The study examines the consumer-based brand equity (CBBE) of a private TV channel, Kanal B, in Turkey. Specifically, it investigates 1) which of the brand equity aspects the viewers' perceive that Kanal B performs well; 2) how the programs the viewers like differ based on the viewers'...

  • Editor's Note Loyalty Driver. Conlon, Ginger // Direct Marketing News;Apr2013 Supplement, Vol. 35, p4 

    The article presents the author's views on how marketers should promote customer loyalty. She says that an organization's brand promise is delivered to customers through marketing, which sets their expectations. She says that a customer's perception of that brand depends on whether the company...

  • Analyzing the influence of customer attitude toward brand extension on attitude toward parent brand. Shahrokh, Zohreh Dehdashti; Sedghiani, Jamshid Salehi; Ghasemi, Vali // Interdisciplinary Journal of Contemporary Research in Business;Jan2012, Vol. 3 Issue 9, p1133 

    Specifically, a brand's owners concern more about extensions' concept than non-owners and non-users, because any dilution of parent image will impair owners' interests and shake the foundation of their prior brand choice (Guoqun and Jiali, 2007). Brand exrtension, influential factors on it and...

  • BUILDING A BEST-SELLING BEER. Hoyne, Andrew // National Liquor News;Apr2008, Vol. 27 Issue 3, p49 

    The author offers advice on building a new brand of mainstream beer. He states that consumers rank the taste of beer as the first factor of their loyalty to the brand. He cites that the reason why the majority purchase mainstream beers is because these beers represent limited social risk. He...

  • A Powerful Brand Builds Loyalty, Commands a Higher Price Point. WILLIAMSON, MARK; THARRETT, STEPHEN // Club Industry;Sep2013, Vol. 29 Issue 9, p56 

    The article discusses the importance of brand of the clubs and guidelines for making powerful club brand. It mentions that brands are multi-dimensional and club's brand can be determined by its reputation with club's memberships. It states that brands have the ability to emotionally engage their...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics