Maintaining good reputation will help companies weather trouble

Gamble, Liz
September 2008
Las Vegas Business Press (10712186);9/1/2008, Vol. 25 Issue 35, p27
The article discusses the importance of reputation management and crisis communications in helping companies overcome economic turmoil. It suggests steps to be taken to improve a company's reputation, including putting together a communications action plan to counteract negative issues that arise. It recommends developing a plan to communicate with and build loyalty among every stakeholder, based on their impressions of and attitudes toward the company.


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