TITLE

Simmons revamps BackCare

AUTHOR(S)
McIntosh, Jay
PUB. DATE
July 2000
SOURCE
Furniture/Today;07/24/2000, Vol. 24 Issue 45, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on United States-based Simmons' unveiling of the next phase of its no-flip mattress strategy, a redesigned BackCare bedding line previewed at the 2000 furniture market in San Francisco. Bedding's use of a Variable Support System coil unit; Numeric rating for the beds; Retail prices.
ACCESSION #
3478830

 

Related Articles

  • Simmons slashes net losses despite 5.7% sales slip in 2001.  // Furniture/Today;3/18/2002, Vol. 26 Issue 28, p57 

    Focuses on the reduction of the net loss of Simmons Co. in Atlanta, Georgia. Increase in operating income and earnings before interest, taxes, depreciation and amortization (EBITA); Percent of increase in operating income and EBITA; Total of sales for the week; Amount of reduction in net loss.

  • Simmons Co. adding staff at local mattress factory.  // Enterprise/Salt Lake City;05/15/2000, Vol. 29 Issue 46, p11 

    Reports that Atlanta, Georgia-based mattress maker Simmons Co. has hired additional staff for its production of Beautyrest 2000 No-Flip Mattress in Salt Lake City, Utah. Increase in sales; Number of employees in Salt Lake City; Design features of the Beautyrest product.

  • Simmons patents 'no-flip' design. Perry, David // Furniture/Today;06/18/2001, Vol. 25 Issue 40, p4 

    Reports the approval of the patent on the one-sided mattress product of Simmons in Atlanta, Georgia. Confirmation of the strategic focus on innovation; Application and issuance of the patent; Expansion of Simmons on the one-sided offerings.

  • Simmons retains adviser to sell 104 Western stores.  // Furniture/Today;8/18/2003, Vol. 27 Issue 49, p62 

    Reports that Simmons Co. retained its financial adviser to help expedite the sale of the 104 mattress stores it owns in the U.S.

  • Simmons encore focuses on less-motion story. Thomas, Larry // Furniture/Today;10/1/2001, Vol. 26 Issue 3, p67 

    Focuses on the business operation of furniture manufacturer Simmons Co. in the United States. Decision to produce other furniture category; Changes of furniture designs; Reason for producing the Beautyrest line mattress category.

  • It's patently true: There are no simple answers. Thomas, Larry // Furniture/Today;7/16/2001, Vol. 25 Issue 44, p76 

    Comments on the approval of the patent application of Simmons for its one-sided mattress in the United States on June 12, 2001. Speculations of the bedding industry about the Simmons patent; Warning on the one-sided mattress patent.

  • Sleeping Beauty. Higgins, Kevin T. // Marketing Management;Summer98, Vol. 7 Issue 2, p6 

    Interviews Donald J. Hofmann, vice-president of marketing at Simmons Co. in Atlanta, regarding the marketing condition in mattress industry in the United States. Characterization on the state of mattress market; Difference in consumer perceptions of the leading mattress brands; Effectiveness of...

  • Who gives a flip about terminology? Well... Thomas, Larry // Furniture/Today;01/22/2001, Vol. 25 Issue 20, p24 

    Reflects on the difficulty of coming up with a generic description for all mattresses on the market that do not require turning. Success of Simmons with its 'No Flip' Beautyrest mattress line; Englander's claims of having trademarked the term 'Never-Flip'; Boyd Specialty Bedding's suggested term.

  • United, Simmons extend futon ties.  // Furniture/Today;05/14/2001, Vol. 25 Issue 35, p6 

    Reports that United States futon mattress maker United Sleep Products has signed an agreement to manufacture the Simmons Beautyrest product under two other Simmons brand names. Terms of agreement.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics