TITLE

Heilig-Meyers software to target consumers

AUTHOR(S)
Unville, Jeff
PUB. DATE
July 2000
SOURCE
Furniture/Today;07/10/2000, Vol. 24 Issue 43, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Heilig-Meyers' purchase of two software and service packages from Exchange Applications. Heilig-Meyers' efforts to strengthen its consumer relationships and improve marketing; Company's plan to implement targeted marketing campaigns.
ACCESSION #
3478789

 

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