TITLE

Focus on customer's situation to win in tough economy

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
October 2008
SOURCE
Business Journal Serving Fresno & the Central San Joaquin Valley;10/10/2008, Issue 323929, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on how businessmen will deal with the tough economy in the U.S. It is stated that bsinessmen must define the customer's situation, market situation and company's situation to understand the total situation and will serve as a springboard for the actions to take for the customer. The businessmen must look for opportunities of the customers, write the objectives and then share the plans to the customers.
ACCESSION #
34780953

 

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