Samples work

Koroneos, George
October 2008
Pharmaceutical Representative;Oct2008, Vol. 38 Issue 10, p9
The article reports on the study published in the "Southern Medical Journal," by the Wake Forest University Baptist Medical Center in North Carolina which reveals that physicians are less likely to prescribe generic medication if they have equivalent drug samples in their closet. It notes that only 40% of physicians have prescribed generic drugs after samples are eliminated, a 28% rise compared with the previous, based on the university-affiliated facility using databases from in-house pharmacy.


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