TITLE

Chevvy ad agency spreading its wings

AUTHOR(S)
Chura, Hillary
PUB. DATE
August 2000
SOURCE
Automotive News;8/14/2000, Vol. 74 Issue 5888, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the expansion of the client base of advertising agency Campbell-Ewald Inc., the agency that handles advertising for General Motors Corp.'s Chevrolet business. Creation of business units dedicated to database, direct, event and loyalty marketing; Plan to acquire another advertising agency.
ACCESSION #
3475033

 

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