Impala will target younger buyers

Cantwell, Julie
August 2000
Automotive News;8/14/2000, Vol. 74 Issue 5888, p6
Trade Publication
Reports on General Motors Corp.'s plan to change its marketing pitch for the Chevrolet Impala automobile to differentiate it from its other mid-sized cars. Plan to tout the car's ride and handling and de-emphasize the image of carefree American driving; Target market; Number of Impalas that will be assembled in 2000.


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