New Mini will have `by BMW' tag

Morton, Ian
August 2000
Automotive News;8/14/2000, Vol. 74 Issue 5888, p6
Trade Publication
Reports on Bayerische Motoren Werke's (BMW) plan to market its New Mini automobile as the `Mini by BMW Group.' Plan to set up dedicated Mini areas at select BMW dealerships; Target peak production at the automaker's Oxford, England, plant; Development and marketing costs.


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