TITLE

New Mini will have `by BMW' tag

AUTHOR(S)
Morton, Ian
PUB. DATE
August 2000
SOURCE
Automotive News;8/14/2000, Vol. 74 Issue 5888, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Bayerische Motoren Werke's (BMW) plan to market its New Mini automobile as the `Mini by BMW Group.' Plan to set up dedicated Mini areas at select BMW dealerships; Target peak production at the automaker's Oxford, England, plant; Development and marketing costs.
ACCESSION #
3475009

 

Related Articles

  • BMW lets customers create car on video screen. Sawyers, Arlena // Automotive News;12/19/1994, Vol. 69 Issue 5583, p21 

    Reports that Bayerische Motoren Werke (BMW) will place its multi-media kiosks in 200 dealerships across the country. Video demonstrations of each BMW car; Use of CD-I technology; Information available via kiosks.

  • BMW M2 BLASTS OFF. O'Donoghue, Shane // Auto Express;2/17/2016, Issue 1409, p8 

    The article offers information on the BMW M2 luxury vehicle which will be launched in Great Britain in April 2016 and evaluates the car's exterior, interior, and transmission.

  • New P.R. BMW distributor near. Collins, John // Caribbean Business;5/25/1995, Vol. 23 Issue 21, p4 

    Reports on Bayerische Motoren Werke's (BMW) appointment of an exclusive distributor in Puerto Rico. Number of BMW automobiles imported to Puerto Rico in 1994; Reason for BMW's decision; Financial performance of BMW for the first five months of 1995.

  • New Mini to capitalize on BMW links. Morton, Ian // Automotive News Europe;08/14/2000, Vol. 5 Issue 17, p4 

    Reports on how BMW Group's New Mini car will be marketed in 2001. Estimated cost of the automobile; Comments from New Mini spokesman, about the marketing strategy; Amount that BMW Group will spend on marketing New Mini worldwide.

  • BMW on global adventure to promote new Mini. Mussey, Dagmar // Automotive News Europe;10/8/2001, Vol. 6 Issue 20, p28 

    Reports on the spendings allotted by Bayerische Motoren Werke to promote the international launch of its Mini car. Target age of the campaign; Overview of the company's marketing effort; Concept of the television campaign.

  • BMW evolves by building a brand within a brand. Henry, Jim // Automotive News;4/6/1998, Vol. 71 Issue 5760, ps26 

    Looks at the marketing of the Motorsports M brand automobiles by BMW of North America. The importance of dealerships in creating a strong brand; The M Brand having a print media campaign; The risks involved in the marketing strategy; The competition between BMW and Mercedes; BMW's advertising...

  • Archibald Ingall Stretton in pole position to pick up BMW direct account. Mutel, Glen // Precision Marketing;5/10/2002, Vol. 14 Issue 32, p1 

    Reports the plans of Bayerische Motorenwerke (BMW) AG to appoint Archibald Ingall Stretton as its leading marketing agency. Car brand handled by the agency prior to the plan's announcement; Factors that complicated the car maker's direct marketing account review.

  • Giving a Small Car Big 'Tude. Greenberg, Karl // Brandweek;12/9/2002, Vol. 43 Issue 45, p31 

    Deals with the marketing approach taken by Bayerische Motoren Werke (BMW) AG on th relaunch of its Mini car in March 2002. History of the Mini; Comments from Kerri Martin, BMW marketing communications manager; Tactics used by Crispin Porter & Bogusky on its advertising efforts for the Mini.

  • Love Trumps Age in BMW Pre-Owned Push. Greenberg, Karl // Brandweek;4/28/2003, Vol. 44 Issue 17, p11 

    Reports on the advertising campaign for Certified Pre-Owned (CPO) vehicle program of Bayerische Motoren Werke AG (BMW). Features of the television spots; Age group the campaign is targeting; BMW spending on CPO media in 2002.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics