A.G. Edwards selectively markets its online financial service

Whalen, Robert
March 1998
Bond Buyer;03/11/98, Vol. 323 Issue 30348, p38
Trade Publication
Reports on A.G. Edwards & Sons Inc.'s use of the soft sell approach in launching the AGe-Connects online client-access service. Benefits of the move to A.G. Edwards' clients; Resources available.


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