A blended approach?

Eller, Randy
September 2008
Home Accents Today;Sep2008, Vol. 23 Issue 8, p82
The article focuses on marketing approaches in the home accents industry. It examines the root causes of the natural conflict between vendors and retailers. The author suggests a radical change in thinking for vendors and retailers to work together. Also described are various scenarios such as cross marketing and promotion, creating events to increase customer traffic and the use of search engines to promote green energy.


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