TITLE

A blended approach?

AUTHOR(S)
Eller, Randy
PUB. DATE
September 2008
SOURCE
Home Accents Today;Sep2008, Vol. 23 Issue 8, p82
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on marketing approaches in the home accents industry. It examines the root causes of the natural conflict between vendors and retailers. The author suggests a radical change in thinking for vendors and retailers to work together. Also described are various scenarios such as cross marketing and promotion, creating events to increase customer traffic and the use of search engines to promote green energy.
ACCESSION #
34719709

 

Related Articles

  • Retail's changing landscape calls for new tools and strategies. Dickenson, Susan // Home Accents Today;Aug2011, Vol. 26 Issue 8, p26 

    The author discusses how the market landscape of home accent and furniture retailers has dramatically changed. The author describes the emergence of various marketing concepts and strategies, such as social media, iPads, and tablet technology. The author also explores the concept of a marketing...

  • gift Rap. Grala, Alyson // License!;Jan2005, Vol. 7 Issue 12, pS-14 

    The article informs that this year's Atlanta International Gift & Home Furnishings Market, between January 11 to 20, will greet U.S. and international buyers with an integrated product mix and exclusive new product introductions, including new lines and designs in 10 complete specialty product...

  • Business building blocks: Create your own economy. Galt, Melissa // Home Accents Today;Jan2009, Vol. 24 Issue 1, p68 

    The article provides a guide to help home furnishing retailers and suppliers capitalize on their knowledge. They must reassess their marketing message, method and target. They must not cut back on their marketing efforts. They must learn the new language of profitability, which is to banish...

  • Too Inc. finds Justice.  // Home Textiles Today;3/8/2004, Vol. 25 Issue 26, p2 

    Reports on the strategy used by Justice Enterprises Inc. in adding a narrow line of soft and hard room decor items that cater to 14-1021.6-year old target customers. Inclusion of home textiles for the room decor department; Impact of the products on the consumers; Emphasis on selling garments...

  • Just do the sock drawer.  // Home Accents Today;Aug2010, Issue 8, p6 

    In the article, the author discusses the developments in the home accent retailing industry. She cites the Accessories Resource Team retailer roundtable that she attended during the markets in Dallas, Texas and Atlanta, Georgia. She presents a suggestion on how to convince the consumers to...

  • Strange, But True, Tales. Weiskott, Maria // Gifts & Decorative Accessories;Aug2007, Vol. 108 Issue 8, p12 

    The article presents the author's perspective pertaining the business strategies used by some experts during the market season in house furnishings industry and trade in the U.S. The author provides an overview about the services offered by Chem Art that participated in trade shows displaying...

  • Randy Eller.  // Home Accents Today;Mar2009, Vol. 24 Issue 3, p46 

    The author offers insights on the initiatives that businesses in the home decorations industry should do in response to the economic downturn. He advises retailers not to cut costs so much at the expense of customer service. He thinks that the lack of traffic in stores is the biggest problem in...

  • WRITING ON THE WALL.  // Cabinet Maker;2/27/2009, Issue 5625, p12 

    The article discusses the significance of designing the walls on sales promotion in Great Britain. The owner of Artyfarty Designs Nicola Tame acknowledged the importance of specialist accessories which bring life to the retail floor and create additional sales. Meanwhile, the key to the look of...

  • Pierre Deux readies holiday offering.  // Home Textiles Today;8/2/2004, Vol. 25 Issue 46, p2 

    Reports on the marketing strategies of Pierre Deux company targeted for holiday in the U.S. Launch of a holiday bath collection; Revision of the product catalog to provide instant decorating solutions to customers; Introduction of company Web site.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics