Bensons banks on Disney magic

Quilter, James
October 2008
Promotions & Incentives;Oct2008, p18
Trade Publication
The article focuses on the advertising campaign of Bensons Bed for the DVD release of Walt Disney Co.'s "Sleeping Beauty" for Christmas in Great Britain. The campaign used the Benson strapline and cuts in-store to reveal many product deals before ending on the Disney plug. Disney allows Bensons to place an insert in 220,000 copies if the DVD offering a 10 percent discount on its products.


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