For NFL Ad Sales, Flat Equals Rise

Donohue, Steve
August 2000
Multichannel News;08/14/2000, Vol. 21 Issue 33, p3
Reports on advertising revenue increases posted by United States networks carrying National Football League games despite flat ratings. Soldout advertising inventory three weeks before the September 3, 2000 season start; Ratings of the games on ESPN, ABC Sports and CBS Sports.


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